Migros: Sanal Bebek

Migros, a grocery shopping app, developed an online game that sought to encourage Turkish users to make healthier food choices, while increasing brand awareness and engagement.

Campaign details

Brand: MigrosLead agency: App SamuraiRegion: EMEA

Strategy

Objective

The objective was to emphasize the importance of choosing healthy products in Migros app and follow the healthy living recommendations in Migros app. By doing so, it is aimed that people make healthier choices in their shopping cycle. Upon completion of the game (virtual baby) an information screen in the end card has appeared and users were directed to the health category in application. Users can pick the related health campaign in the app and they were able to claim their Money points. This is...

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