Mobil 1: Captura La Bestia

Mobil 1, a brand of automotive lubrication products, increased the recall of the Mobil 1 brand using a Facebook chatbot in Chile.

Campaign details

Brand: Mobil 1Lead Agency: InitiativeRegion: LATAM

This article has been translated from Spanish using Google Translate. Download the original here.

Strategy

Objective

Increase the recall of the Mobil 1 brand through the annual TVC "La Sangre de Porsche", which this year also added, for the first time in its communication, a promotion that sought to achieve a rate of 1% of the target of unique participants , that is, 25,000 people, considering the benchmark that FB messenger delivers (1%) for this type of actions, the main platform where the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands