Campaign details
Brand: Mobil 1Lead Agency: InitiativeRegion: LATAM
This article has been translated from Spanish using Google Translate. Download the original here.Strategy
Objective
Increase the recall of the Mobil 1 brand through the annual TVC "La Sangre de Porsche", which this year also added, for the first time in its communication, a promotion that sought to achieve a rate of 1% of the target of unique participants , that is, 25,000 people, considering the benchmark that FB messenger delivers (1%) for this type of actions, the main platform where the...