Paramount Pictures: Dora and the Lost City of Gold

Paramount Pictures, a film studio, launched an interactive game in shopping malls across the US to raise awareness of its new film Dora: The Lost City of Gold.

Campaign details

Brand: Paramount Pictures: Dora and the Lost City of GoldLead Agency: Lightbox OOH Video NetworkRegion: North America

Objective

Paramount Pictures wanted to drive awareness and ticket sales to Dora: The Lost City of Gold among children and families. Since this was the first live-action film stemming from an animated franchise--and also with a more grown up Dora--the client wanted to engage children above merely running their brand ad/trailer.

The KPIs against the objective was engagement with the target audience, which was measured via the plays and time spent of our interactive game.

Target...

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