Presidential Candidate 01 Jokowi-Amin: Creation is prayer, projection of hopes and optimism to win Presidential election

The campaign team for candidate Joko 'Jokowi' Widodo utilised a user-generated content strategy based on artistic creativity on social media to appeal to young voters in the 2019 Presidential Election in Indonesia.

Campaign details

Brand: Presidential Candidate 01: Jokowi-AminLead agency: Berakar KomunikasiRegion: APAC

Strategy

Objective

Indonesian Presidential Election 2019 is a rematch between incumbent Joko "Jokowi" Widodo and his long-time rival former Army General Prabowo Subianto. Jokowi has made so many achievements during his time. However, his electability was attacked by pessimism, hatred, and false accusations. Feuds between their supporters overflowed the media and in real life. It had become the most polarized Indonesian election ever. We believe an election is a festival of democracy that should not accommodate hatred. Our challenge is: How to win Jokowi's...

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