Campaign details
Brand: Samsung Mobile South AfricaAdvertiser: AdColony & Zenith MediaCountry: South Africa
Strategy
Objective
Samsung Mobile South Africa and Zenith Media collaborated with AdColony for the launch of the Samsung S9 campaign. AdColony was approached because of its ability to create impactful, interactive and engaging mobile experiences through its in-app capabilities and creative resources; and its capability to reach mass audiences through this.
The objective of the campaign was to deliver a completed 30 second TVC on a mobile device and to amplify the video experience through engaging capabilities. Samsung wanted to communicate the...