Selling Beefeater through Rappi

Beefeater, an alcoholic drinks brand, used geotargeting technology to increase sales in Colombia.

Campaign details

Brand: BeefeaterLead agency: AdsmovilRegion: LATAM

Strategy

Objective

Pernod Ricard wanted to sell its product Beefeater on Rappi, the e-commerce application that gives your customers an immediate purchase option with all the benefits of online shopping and which they can access from their mobile device from the comfort of their home or office and receive what they want without having to go to a supermarket or store, saving them time and money.

The brand had as objectives: to increase sales, to let users know they could buy Beefeater on the app, and to raise...

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