Signal: Gülümser Abla - Kaave Falı app integration

Signal, a toothpaste brand, partnered with a popular Turkish fortune telling app and developed a digital fortune teller that awarded free credits to users who submitted smiling photos.

Campaign details

Brand: SignalLead agency: Mindshare TurkeyRegion: EMEA

Strategy

Objective

Our objective was to increase brand awareness of Signal and tell customer the instant whitening claim which was proven by 7 global patents.

Target Audience

The whole "Her Şey Bi' Gülüşüne Bakar" campaign was aimed to target young Turkish Women. Since the coffee fortune telling is an important tradition especially on young Turkish women, the campaign and the project target audience is matched .

Creative Strategy

Kaave Falı (Coffee Fortune) is the most popular coffee fortune telling app in Turkey, users willing to learn their...

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