Sprite: India Opens The Bottle Of Refreshment With Sprite

Sprite, a soft drink brand, repackaged its bottles and introduced scannable technology to make it consumers' first choice drink during India's hot summer by introducing challenges to complete to win a prize holiday.

Campaign details

Brand: SpriteLead Agency: Interactive AvenuesRegion: APAC

Strategy

Objective

India experiences hot Summer season for more than 100 days every year

Sprite, a refreshing soft drink, aimed to beat the heat this summers and onboard more teens for trials by creating a "new age innovative refreshing activity"

  1. Create an INNOVATIVE & IMMERSIVE brand experience for teens (Engagement)
  2. Drive more teens to try out Sprite ( Leads )
Challenge
  1. Beverage vertical requires continuous connect with the TG to maintain the market share
  2. The challenge was to beat the clutter and establish Sprite as the go-to...

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