SPVB: A perfect look is yours - Aquafina

Aquafina, a brand of bottled water, repurposed long-form video content into short-form social ads for its Tet campaign in Vietnam.

Campaign details

Brand: SPVB/ AQUAFINALead Agency: MINDSHARE VIETNAM / SUNTORY PEPSICO VIETNAM BEVERAGERegion: Vietnam

Strategy

Objective

Entering the biggest holiday season in Vietnam, Tet, when consumption goes high across products, Aquafina wanted to re-activate its brand to ignite sales. The key task was to drive awareness about Aquafina, lifting the brand’s position in consumers mind to further enhance purchase intent.

However, Aquafina faced a couple of significant challenges:

  • Having very small budget due to its freeze in marketing investment in first half of the year.
  • Having no new assets apart from one long-form video, from...

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