Swiss International Air Lines: Bringing SWISS Out of The Sky and Into Your Hands

Swiss International Air Lines (Swiss) used an immersive augmented reality campaign to raise awareness of the brand and persuade business class travellers in the US to use the carrier.

Campaign details

Brand: Swiss International Air LinesLead Agency: Mindshare New YorkRegion: North America

Objective

Swiss International Air Lines (SWISS) is The Airline of Switzerland, serving globally over 100 destinations in 44 countries worldwide. But in the US, Americans either haven't heard of or don't know enough about SWISS and its values or products. How do you convince Americans to fly business class on an airline they've not heard of? Our goal was to show the unique SWISS experience, and raise brand awareness. Even those who had heard of SWISS were overlooking the airline in favor...

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