Too Yumm! introduces a new league of cricketers for with Karare Strikers

Too Yumm!, an FMCG brand, introduced a virtual gaming experience at the Indian Premier League (IPL) to promote its connections with the sport.

Campaign details

Brand: Too Yumm!Lead Agency: Interactive Avenues - A Reprise Network CompanyRegion: APAC

Strategy

Objective

India's biggest cricketing tournament, the Indian Premier League (IPL) is the most consumed sports and entertainment league on TV and live-streaming platforms in the country. It's 12th edition in 2019 was poised to be the biggest in terms of viewership and footfalls for every match.

Too Yumm!, India's fastest growing FMCG brand, had already taken over online conversations by encouraging people to give up fried snacks. However, with India's top cricketer and team captain Virat Kohli as our brand...

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