Too Yumm! takes over the IPL with a simple message of ‘Eat Baked!’

Too Yumm!, an FMCG brand, introduced endless supply of snacks at the Indian Premier League (IPL) to promote its connections with the sport across India.

Campaign details

Brand: Too Yumm!Lead Agency: Interactive Avenues - A Reprise Network CompanyRegion: APAC

Strategy

Objective

Since its inception, Too Yumm! has been the fastest growing FMCG brand in the Indian market. With its unique proposition of tasty baked snacks, innovative packaging, and completely new flavours, the brand was already a hit offline.

We wanted to bring this 'eat baked' proposition alive on digital and position Too Yumm! as the ultimate 'binge buddy' for any type of occasion. And to do so, we needed Too Yumm!'s social presence to be felt by our audience. We...

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