Campaign details
Brand: Turkcell BiP MessengerLead agency: 4PLAY Mobile Creative PeopleRegion: EMEA
Strategy
Objective
We should admit that the mobile world enabled lots of ways to have fun through it. However, mobile users' behaviors are changing day by day. Nowadays, it's an extreme challenge to make them download an app. They do not want to add anything on their mobile if they won't use it every day. That is why we aimed to entertain them in their daily life activities; while chatting. There are 52 million active users in messenger apps in Turkey. So we...