Vodafone: Project We Commit

Vodafone, the telecoms provider, increased sales in Turkey by creating targeted banner ads that promoted its internet among neighbourhoods that had recently experienced a power cut.

Campaign details

Brand: VodafoneAdvertiser: Mindshare TurkeyCountry: Turkey

Strategy

According to the Brand Tracking 2018 report, Vodafone fixed internet service awareness scores have been increased to 68%. As a further objective, Vodafone aimed to improve the customer experience to ensure its customer loyalty. To reach the maximum customer satisfaction level Vodafone has embraced the 100% customer satisfaction statement in its campaign. In this case the supporting action to this statement was solving the main problem which all the residential internet brands have; internet disconnection and infrastructure problems. So that's why Vodafone is "solving your interruption problem...

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