Campaign details
Brand: KurkureLead Agency: Mindshare IndiaRegion: APAC
Strategy
Objective
'Kurkure contains plastic' was a popular myth our consumers had come to believe. For a mass brand like Kurkure, this had become a pressing issue contributing to negative sentiment thus affecting sales.
Our communication goal was to, therefore, dispel the myth and win back consumer trust.
World today is a victim of fake news which is strongly driving public opinion. Social media and internet have fueled this phenomenon to a point whereas a user it is impossible to differentiate between what is true and not...