Yaani: Turn Your Searches Into Trees

Yaani, an internet search engine, increased brand awareness and daily search volume in Turkey by developing a campaign that promised to plant a tree for every 100 searches conducted on its platform.

Campaign details

Brand: YaaniLead Agency: HypeRegion: EMEA

Objective

Our objective was to increase the brand awareness and usage of Turkey's search engine Yaani. But the competition among search engine was so high and it was very difficult to change users habits. %90 of all searches conducted in Turkey, were conducted on our competitors' platforms.

Target Audience

Our target audience was everyone who uses search engines.

Creative Strategy

We wanted to increase the use of Yaani as a search engine while making Turkish citizens' lives better. To do that, we designed a campaign where the promise...

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