Yapı Kredi Digital Onboarding via Video Assistant

Yapi Kredi, a Turkish banking services brand, successfully launched its mobile banking app using a multi-media campaign strategy.

Campaign details

Brand: Yapı KrediLead Agency: Yapı KrediRegion: EMEA

Objective

As the world becomes ever more digitalized with the advent of mobile technologies, customers' lifestyles and habits are changing as well. Users now demand products and services via new channels, such as mobile or wearable technologies,which are becoming more and more prevalent in everyday life. It is now critical to develop products and services compatible with the new technologies that meet customers' needs, make their lives easier. In this sense, for corporations aiming to further enhance customer satisfaction, it is indispensable to utilize the experience...

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