ArchDaily: From terabytes to insights: Informing a Big Data driven content publication strategy, to inspire architects to build better cities

ArchDaily.com, a weblog covering architectural news, projects, products and events, created big data forecasts and an online forecasting dashboard to inform its content strategy in the UK, based on better insights.

Campaign details

Brand: ArchDailyAgency: SKIMCountry: UK

Synopsis

Background and Motivation

Over the next 10 years 1.5 billion people will move into urban areas, demanding billions of sqm of additional shelter space, to be designed by architects around the world.

ArchDaily.com is the leading web portal providing inspiration and knowledge to help architects build better cities globally. Fourteen million architects use it as their main source for curated tools & suppliers, information, and inspiration.

Architects and developers submit their top architectural projects to ArchDaily, who then carefully selects and curates the content/images to be published....

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