BBC World Service: The People Problem

The British Broadcasting Corporation looked into the people who were engaging with it on different digital platforms on a global scale.

Synopsis

The challenge

Social media usage globally has exploded and with networks like Facebook now reporting 2 billion monthly active users, it's unsurprising that it has become one of the most important ways in which providers of digital content can reach new audiences. But with the growth in the number of digital platforms, growth in internet penetration and growth in mobile device ownership globally, the online customer journey has become more fragmented than ever before.

Digital measurement on websites is incredibly detailed, with complete customer journeys spanning where someone entered the site, what content they consumed along the way, how...

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