Campaign details
Brand: Brown-FormanAgency: MMR ResearchCountry: UK
Synopsis
How it began
Brown-Forman had always advertised one of their key products, Drink X, in a certain way – being served with ice. They wondered whether showing it being served differently, either with a mixer or in a cocktail, would make a difference to sales.
Consumers were at the heart of this question. We needed real, individual data – and a strong, detailed method of consumer research. This started with our solid understanding of people. Surveys are very useful tools, but they don't often reveal the whole...