Shire Pharmaceuticals: Patient centricity at its best

Shire pharmaceuticals, a British pharmaceuticals company, used a mixed method approach to gain market insights in order to understand its patients better.

Patient centricity has become a hygiene factor in pharmaceutical marketing: most companies claim to put the patient at the heart of what they do. But does this effort really result in better patient outcomes, or is it effectively just a marketing initiative which helps drive positive perceptions?

Our client, Shire, had an ambition not just to be 'seen' as being patient-centric but to truly change patient experiences for the better.

This project's success was driven by:

  • An outcome-focused approach: Tailored to Shire's needs to enable internal stakeholders to have patient-led conversations
  • Unique, bespoke outputs: These differentiated and pushed...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands