Understanding patients’ needs with chatbot methodology

Examines the need for pharmaceutical companies to move to a more patient-centric approach to fully grasp patient needs through detailing a research project in the UK that used chatbots to better grasp such needs.

Campaign details

Agency: SKIMCountry: UK

Synopsis

Patient centricity is transforming the healthcare market and pharmaceutical businesses

Patient centricity has become key to pharmaceutical reaching patients, delivering effective treatments and being commercially successful. Whereas previously a healthcare professional (HCP) was considered all-knowing and a patient merely listened, the availability of online sources are increasingly empowering patients to be in control of their own health; to be in the driver's seat in their own treatment journey. In turn they expect more information about the treatment options available and the ability to make an informed decision. And rightly so! After...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands