WWF: Enhanced brand reputation study using AI image analysis

WWF, a non-governmental organisation for wilderness protection, used AI image analysis across social media to understand consumer attitudes towards the brand in the UK.

Campaign details

Brand: WWFAgency: MindshareCountry: UK

Project Synopsis

WWF asked Mindshare to investigate brand perception and campaign success.

We used 'traditional' text-based social listening to answer this brief. But text is only part of the story when it comes to social media, especially given the rise in use of visual social platforms like Instagram. This is particularly true when it comes to the highly visual subject matter of this study – the environment and natural world. So to make sure imagery shared relating to WWF was incorporated into our research, we performed AI image analysis...

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