How drones and virtual reality offer an alternative view of Lagos life

To understand people's daily lives in Lagos, Nigeria, Naked Eye used drones and virtual reality to give its pharmaceutical client a unique perspective on its research.

To understand people's daily lives in Lagos, Nigeria, Naked Eye used drones and virtual reality to give its pharmaceutical client a unique perspective on its research.

With more than 20 million inhabitants, Lagos is the largest city in Africa. It has energy like no other place – loud, brash, sprawling and densely populated, it is traffic choked and polluted, with an intimidating crime rate and maxed-out public utilities. This is the city where our research participants lived.

Our job was to understand, for a global pharmaceutical company, how people managed flu and fever – from going to herbalists in outdoor...

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