Nielsen out-of-home advertising study 2019

Provides a detailed examination of America’s travel habits and its exposure to out-of-home advertising including billboards, street furniture, transit and place-based ads.
  • 90% of US residents age 16 or older noticed some form of out-of-home advertising in the past month, while 80% noticed ads in the past week.
  • Roadside billboards are the most noticed ads, which stands to reason as travellers average over 25 hours on the road each week, covering 159 miles.
  • 66% of smartphone users were found to take some type of action after seeing an OOH advertisement in the past year, and over 4 in 10 used online search to look up information.
  • 83% of billboard viewers make a point to look at the advertising message...

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