Brewery Morava: Two beers, one city

Brewery Morava, a microbrewery, increased awareness and consumption of its beer in the Czech Republic by making a reality TV contest show that got locals to compete in making the brewery's beer.

Campaign details

Advertiser: Brewery MoravaBrand: Brewery MoravaAgency: Leemon Concept, s. r. o.Country: Czech Republic

Background

The microbrewery Morava was struggling with its identity. Although it had been brewing beer for 6 years, it was unable to raise the awareness of the locals. According to a public opinion poll, only 12% of the inhabitants of Frýdek-Místek were familiar with the products. Nearly 2/3 of respondents had no idea about the existence of the brewery. Women showed noticeably less knowledge of the brewery.

Beer is a modern beverage and it is no longer just for...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands