Campaign details
Agency: Momentum Czech RepublicCountry: Czech Republic
Background
Volkswagen Financial Services (VWFS) is an important player on the Czech market with car financing products. It primarily focuses on the financing of new cars made by the VW group (Skoda, Volkswagen, Seat, Audi).
The large majority of its contracts are concluded through the dealers of the individual brands. A long-term problem that the brand is struggling with is that people come to their dealers already decided about how their new car will be funded (usually it's either a bank loan or cash), and only on the spot...