Burger King: Burn That Ad

Burger King, a fast-food restaurant chain, increased sales in Brazil by launching an AR feature for its mobile app that burned every McDonald’s ad, turning them into Burger King ads that offered a coupon for a free whopper.

Campaign video: Burger King – Burn That Ad

Selected creative: Burger King – Burn That Ad

Credits

Creative agency: DAVID São PauloManaging Director: Sylvia PanicoCreative VP: Rafael DonatoCreative Director: Edgard GianesiCopywriter: Luca TrincanatoArt Director: Marlus LauAccount: Carolina Vieira / Rafael Giorgino / Roberta MagalhãesAgency Producer: Fabiano Beraldo / Fernanda PeixotoPlanning: Daniela Bombonato / Carolina SilvaMedia: Marcia Mendonça / Mateus Madureira / Felipe BragaInnovation & Technology: Toni Ferreira / Gustavo NanesData Intelligence: Mailson DutraSocial Media: Lucas...

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