Diesel: Be A Follower

Diesel, the fashion company, launched its new denim collection in Italy by making fun of influencers and creating a people-led loyalty scheme.

Campaign video: Diesel – Be A Follower - Side:Biz

Selected creative: Diesel – Be A Follower

Credits

Creative agency: Publicis MilanCreative: Bruno Bertelli / Cristiana Boccassini / Thiago Cruz / Mihnea Gheorghiu / Sandra Bold / Marco Viganò / Vinicius Dalvi / Eddy / Guimarães / Cecilia Moro / Alice Teruzzi / Alex Eftimie / Anton KuerschnerSupervisor: Costanza RossiWriter: James Andrews / Francesca FerraciniAccount: Eleni Charakleia / Ilaria Castiglioni / Filippo D’AndreaPlanning: Monica RadulescuSocial: Stefano Perazzo / Doina Tatu / Filippo FestucciaProduction:Francesca Zazzera / Tania...

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