Engagement Citoyen : All Gunns Blazing campaign video - 'The Return Of Dictator Ben Ali' (Tunisia)

Contains the campaign video of 'The Return Of Dictator Ben Ali' for Engagement Citoyen by the agency Memac Ogilvy Label in Tunisia.

The Return Of Dictator Ben Ali

Summary

A few weeks before Tunisia’s first free elections in 23 years, polls showed only 55% at best were planning to vote. So a happening was created. Deposed dictator Ben Ali’s giant poster was put back overnight in La Goulette (a famous square in Tunis). The morning crowds were outraged, shook their fists, honked their horns. The women incited the men to tear it down. A second poster underneath read: “Beware. Dictatorship can return. On October 23rd, Vote”. All filmed and repeated and repeated on TV...

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