RXBAR: No B.S.

RXBAR, a protein bar brand, highlighted its simple ingredients through a focus on straightforward communication.

Selected creative: RXBAR – No B.S.

Credits

Creative agency: Wieden+Kennedy PortlandExecutive Creative Director: Jason Bagley / Eric BaldwinCreative Director: Micah WalkerCopywriter: Bertie Scrase / Jonathan MarshallGroup Media Director: Jason StricklandArt Director: Christen Brestrup / Helen RhodesProducer: Julie GurshaAssociate Producer: Candice HarbourDirector of Production: Mike Davidson / Matt HunnicuttBrand Director: Corey WoodsonGroup Brand Director: David HughesCreative Manager: Lauren Walker...

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