Skittles: Broadway the Rainbow

Skittles, the confectionery brand, skipped paying for expensive Super Bowl advertising to create a Broadway musical in the US.

Campaign video: Skittles – Broadway the Rainbow

Selected creative: Skittles – Broadway the Rainbow

Credits

Creative agency: DDB ChicagoChief Creative Officer, North America: Ari WeissChief Creative Officer: John MaxhamExecutive Creative Director: Colin SelikowGroup Strategy Director: Josh DrueckSenior Strategist: Jonathan PalmerCreative Lead: Colin SerkowCreative Director/Copywriter: Nathaniel LawlorCopywriter: Will EnoGlobal Account Director: Erin VickSenior Producer: Jason GeorgenChief Production Officer: Diane JacksonHead of Art: Cristina Rodríguez ReinaArt Director: Ruth Bellotti / Paulo JungerSVP, Executive Producer:...

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