The Big Issue: Pay It Forward

The Big Issue, a street magazine, increased the amount of money going to its vendors by launching a resellable magazine in the UK.

Campaign video: The Big Issue – Pay It Forward

Selected creative: The Big Issue – Pay It Forward

Credits

Creative agency: FCB Inferno LondonStrategy: Laura Pirkis/ Lucie NewlanProject Management: Bridie ScrivenCreative: Owen Lee / Fred Levron / Guy Hobbs / Ben Edwards / Martin McAllister / Jessica Giles / Austin HamiltonClient Liaison: Isabelle Soskice / Gemma CorridanDesign: Becci SalmonArtwork: Matt JohnsonProduction:Hanna Davis / Nikki Chapman...

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