Xbox Design Lab Originals: The Fanchise Model – Turning Fans into Fanchisees

Xbox, Microsoft’s gaming brand, transformed its consumers into entrepreneurs in a campaign that allowed gamers to design and then sell their own Xbox game consoles.

Campaign video: Xbox Design Lab Originals: The Fanchise Model – Turning Fans into Fanchisees

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Selected creative: Xbox Design Lab Originals – The Fanchise Model – Turning Fans into Fanchisees

Credits

Agency: McCann London / Ayzenberg Los AngelesChief Creative Officer: Rob Doubal / Laurence ThomsonExecutive Creative Director: Sanjiv Mistry / Jamie MietzArt Director: Jacob BjördalCopywriter: Jim NilssonHead of Strategy: Karen CrumPlanner: Charlotte WaltersEVP: Rob SmithAccount Director: Tom OliverSenior Account Manager: Lynne CarterAccount Manager: Charlotte...

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