Castrol: Influence the Influencer

Castrol, a lubricant oil brand, created a WeChat mini-program that educated independent Chinese mechanics on the brand's products and increased brand engagement through activities and special in-app offers.

Campaign video: Castrol – Influence the Influencer

Credits

Media agency: Mindshare ShanghaiGeneral Manager: Thunder ShiPartner: Doris ZhouAssociate Director: Frank ZhangAssociate:Frank Wang / Jessy Chen...

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