Extra Gum: Extra Reminder

Extra, a chewing gum brand, increased sales in Australia by reminding people to buy Extra gum when they bought bad-breath-causing products.

Campaign video: Extra Gum – Extra Reminder

Credits

Media agency: Clemenger BBDO SydneyChief Creative Officer: Ben CoulsonCreative Director: Brendan WillenbergHead of Creative Technology: Brendan ForsterSenior Art Director: Rowan FoxcroftCopywriter: Salah Ben-BrahimSenior Digital Designer / Developer: Jay YoungDigital Design Lead: Ivan SoInteractive Executive Producer: Claire BissetNational Mars Lead: AJ CoyneAccount Manager: Hanna HaugenDirector: Robin SungOffline Editor: Alex GuterresOnline Editor:Jess Morgan...

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