Foodbank: Hungry Puffs

Foodbank, a hunger charity in Western Australia,  raised awareness and funds by launching a new cereal brand, Hungry Puffs, which consisted of an empty box.

Campaign video: Foodbank – Hungry Puffs

Selected creative: Foodbank – Hungry Puffs

Credits

Media agency: The Brand Agency PerthExecutive Creative Director: Marcus TesorieroCopywriter: Matt WilsonArt Director: Hayden GriffithsHead of Design: Dan AgostinoProduction & Account Manager: Katrina StrugnellDesigner: Janice Law / Matt Taylor / Luke LucasSenior Account Manager: Sarah KappelerDigital Production: Paul HamiltonHead of Digital Strategy: Matt PopkesDigital Strategy: Emily ColmanProducer: Caitlin BairdContent Creator: Mason Truong / Pete TownsendHead of Media & Analytics:Angela Naaykens...

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