Movimento Superação: Without a Ramp, a Sidewalk is a Wall

Movimento Superação, a Brazilian NGO, encouraged authorities to make more streets in São Paulo wheelchair accessible by launching graffiti street art on curbs, the walls that only wheelchair users see.

Campaign video: Movimento Superação – Without a Ramp, a Sidewalk is a Wall

Credits

Media agency: Z+ São Paulo / Havas Media São PauloCreative Director: Alexandre Vilela (Xã) / Celio Salles / Tarso SoaresContent Manager: Vanessa RodriguesArt Director: Alexandre Lage (Boca) / Rodrigo Seixas / Ivan MontebelloCopywriter: Gustavo Zotini / Melissa PotkerHead of Projects: Rafael CoelhoProject Manager & Development Coordinator: Danilo FerreiraDeveloper: Luiz Giusti / Hiago LimaProduction Director: Diego MeloArt Buyer: Beatriz Rossi...

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