Tide: It's a Thursday Night Tide Ad

Tide, a laundry detergent brand, built on its success in the US by further developing its brand association with clean clothes during the NFL season.

Campaign video: Tide – It's a Thursday Night Tide Ad

Credits

Media agency: Optimum Sports New York / Saatchi & Saatchi New YorkChief Executive Officer: Andrea DiquezChief Operating Officer: Sarah BeaumontExecutive Creative Director: Paul BichlerCreative Director: Daniel Lobaton / Zack Menna / Rich SingerSenior Copywriter: Lauren VarvaraSenior Art Director: Leah Renbaum / Jacopo BirocioCopywriter: Blake MorrisHead of Production: Dani StollerProducer: Allyson DoodyAccount Director: Cheryl LooSenior Account Supervisor: Jen BrotmanAccount Supervisor: Guillermo BetancourtAccount Executive:Jennifer...

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