Volvo: Competitors' Sale

Volvo, an automotive brand, launched its XC60 diesel car with a campaign that sold competitors’ cars for diesel drivers looking to upgrade their old car for the new Volvo model.

Campaign video: Volvo – Competitors' Sale

Selected creative: Volvo – Competitors' Sale

Credits

Media agency:Grey São PauloCCO: Adriano Matos / Diego MedvedockyECD: Bruno BruxCreative Director: Rafael Gonzaga / Marcelo BruzzesiACD: José SuaidArt Director: Gustavo ZordanCopywriter: Julia MotaAccount SVP: Maria PirajáAccount Manager: Thiago BarbozaAccount Supervisor: Andressa FernandesProject Director: Nathália BeividasMedia SVP: Fábio TachibanaMedia Manager: Bruno RenziContent Manager: Carolina GuimarãesRTV Production: Renata Ruas / Izabel Soares / Gisele CamposProduction Director:Robinson Silva...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands