Campaign details
Brand: STONYFIELD ORGANIC Agency: 360PR
The Challenge
Marking its 35th anniversary, Stonyfield Organic yogurt undertook a bold new commitment to combat the use of pesticides in children's outdoor playing fields and community spaces, identifying 35 parks and fields across the country that currently used chemical treatment and announcing it would begin to convert them to organic maintenance.
Over 26 million kids play on public parks and fields, most of which are managed using a chemical cocktail of herbicides, insecticides and fungicides. Many of the commonly used chemicals are proven to interfere with the development of...