360PR helps Stonyfield Organic take its mission to new pastures

Dairy company Stonyfield Organic created #PlayFree, an on-ground initiative to remove pesticides from children's playing fields and community spaces and underscore the brand's organic credentials in the US.

Campaign details

Brand: STONYFIELD ORGANIC Agency: 360PR

The Challenge

Marking its 35th anniversary, Stonyfield Organic yogurt undertook a bold new commitment to combat the use of pesticides in children's outdoor playing fields and community spaces, identifying 35 parks and fields across the country that currently used chemical treatment and announcing it would begin to convert them to organic maintenance.

Over 26 million kids play on public parks and fields, most of which are managed using a chemical cocktail of herbicides, insecticides and fungicides. Many of the commonly used chemicals are proven to interfere with the development of...

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