Ad Hoc Utilities Group: Public Affairs campaign

Ad Hoc Utilities Group, a coalition made up of most US nuclear generators, prevented onerous trade restrictions by utilising political intelligence to inform earned media opportunities.

Campaign details

Brand: Ad Hoc Utilities Group (AHUG) Agency: Chartwell Strategy Group

Challenge

In July 2018, two small uranium mining companies petitioned the U.S. Department of Commerce under Section 232 to investigate uranium imports claiming they pose a threat to national security. The Commerce Department accepted the petition and had 270 days to make a recommendation to the White House whether a 25 percent domestic purchase quota would be an appropriate solution under the Section 232 statute.

A 25 percent domestic purchase quota on uranium would have added $500-800 million in annual costs to the U.S. nuclear...

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