Adidas: We Create History

Adidas, a sportswear brand, encouraged Swedes to support Swedish female footballers by launching a new women's national jersey that payed tribute to female role models.

In Short

Football is the national sport in Sweden, but sadly, not all Swedes see football as a future sport for them. Surveys show that half of all young female football players contemplate quitting the sport by the age of 14. Those motivated to keep on going do so in large thanks to other inspirational females.

In 2019 adidas and the Swedish Football Association wanted to highlight these role models and spread their positive impact to as many young girls as possible. They did so by launching a new Swedish women's national team jersey that payed tribute to women who,...

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