Affectiva: WSJ really IS the future of everything, when it comes to AI and ethics

Artificial emotion intelligence company Affectiva used The Wall Street Journal's Future of Everything Festival to gain recognition from top-tier business press and establish a leadership position in the emerging AI ethics movement in the US.

Campaign details

Brand: Affectiva Agency: March Communications

Overview & Challenge

Having pioneered the now multi-billion-dollar industry of artificial emotional intelligence (Emotion Al), Affectiva has established itself as a category-defining company and media darling lauded for its innovation.

Yet Affectiva recognizes that Al is at an inflection point: Al increasingly is acting on our behalf and taking on roles traditionally held by people There has been a lot of buzz specifically around how Al will interact with humans and its promise to make our lives safer, healthier and more productive across industries from healthcare to automotive.

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