Agria: Animal Heroes of Norway

Agria, a pet insurance provider, launched the Animals of Norway campaign to increase the number of pets insured in Norway and raise brand awareness.

Campaign details

Brand: Agria DyreforsikringAgency: Gambit Hill+Knowlton Strategies

Summery

Norwegian pet owners spends huge amounts on their best friends. Expensive toys and equipment. Even luxury spa hotels for dogs and cats. But only 40% of all pets in Norway is insured. How can a small insurance company set animal care on the agenda and increase sales?

Several awards honour people who fight for animal rights, but no one in Norway awards the animals who helps people and other animals. Something that strange had never been done before.

Agria decided to establish the award 'Animal Heroes of Norway',...

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