Summary
After a 13-year absence, Air New Zealand decided to resume direct flights between Taipei and Auckland. But will tickets sell? In a region where people enjoy only a handful of paid vacation days, the numbers show that Taiwanese prefer to either travel closer to home or go all out and visit more popular destinations in the US or Europe. "Sleepy" New Zealand was never top of mind. Our strategy was to blow their outdated perceptions away with resonant stories told by relatable storytellers and demonstrate how New Zealand is worth the time. The response to the campaign was so...