Audi South Africa: #LiveInTheNow

Audi, a car brand, increased car sales in South Africa by launching a video campaign that featured key influencers that aligned with the campaign tagline of living in the now.

Background

Audi South Africa needed to launch two new car models at the same time, in the same campaign, through their commitment of Driving Progress in South Africa.

This unconventional approach to a marketing campaign led us into a very exciting space with the brand: How do we create sales leads for TWO cars from one idea?

Keeping to the unconventional nature of the brief, 'Live in the Now' was born; an embodiment for the two new models. We set out to humanise this direction through influencer partnerships, linking 'Live in the Now' to the brand narrative of 'Driving Progress'....

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