Bol.com: The Impossible Signing Sessions

Bol.com, an online bookstore, launched the Impossible Signing Sessions campaign in Belgium to highlight its book offering at the Antwerp Book Fair.

Campaign details

Brand: bol.comAgency: LEWIS Global Communications and DDB

Campaign Summary

Bol.com brought eight world-renowned authors to the Antwerp Book Fair for an impossible signing session. With the help of technology, bol.com offered visitors a once in a lifetime experience by giving them a chance to get an autograph that would otherwise be impossible to get. Most astonishing was the signing session of Paul van Ostaijen, a famous Belgian author who died in 1928.

Involved Agencies

LEWIS Global Communications

Contact: Frederik van de Meulebroucke and Elke Eriksson

E: Bol.com@teamlewis.com

T: +32...

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