Borotalco’s Stop the Stink Hotline

Borotalco, an antiperspirant brand, launched the Stop the Stink Hotline campaign in Austria to increase brand preference and awareness.

Campaign details

Brand: Bolton Austria / BorotalcoAgency: Ketchum Publico

Challenge

Body odor is part of life. And one truth is universal: nobody wants to be the one to tell others that they 'stink.' In Austria, two in five men and one in five women don't use deodorant daily. So it's no wonder a majority of Austrians say they're bothered by someone with offensive body odor, but 75% would rather suffer in silence than say something.

Idea

We helped Borotalco become the messenger that no one wanted to be, launching the Stop the Stink Hotline, a...

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