Campaign details
Brand: Bolton Austria / BorotalcoAgency: Ketchum Publico
Challenge
Body odor is part of life. And one truth is universal: nobody wants to be the one to tell others that they 'stink.' In Austria, two in five men and one in five women don't use deodorant daily. So it's no wonder a majority of Austrians say they're bothered by someone with offensive body odor, but 75% would rather suffer in silence than say something.
Idea
We helped Borotalco become the messenger that no one wanted to be, launching the Stop the Stink Hotline, a...