Bospar: We're not in Kansas Anymore

Bospar, a PR firm in the US, improved its relationship with its staff by launching a series of holiday parties, hiring more diverse workers and putting their wellbeing above clients.

Campaign details

Agency: Bospar

Revenue, profitability figures and details for the entry period*

In the words of Dorothy Gale: "We're not in Kansas anymore."

I must admit I didn't know that Dorothy's last name from the "Wizard of Oz" was Gale. But when you're quoting someone to make a point, you have to make sure your attribution is as detailed as possible.

Bottom line: Bospar has grown to the point that we're no longer considered a boutique agency anymore. This is the first time we're entering "Agency of the Year" as a small firm.

So how are we doing?...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands